Sales Tracker
The single source of truth for your floor. Booked calls, consultations, the contracted pipeline, payments and payment plans, end-of-day reports and the leaderboard, kept current from HighLevel and Fathom.
Now in private rollout with sales teams
Every call graded.
Every closer coached.
WatchHawk AI sits on top of your CRM and call recorder. It tracks every booked call, payment and follow-up, grades each sales call against your own playbook, coaches every closer with an AI video coach, and drafts the next message before the lead goes cold.
Works with HighLevel·Fathom·Slack
JM
Jordan M.Consultation · 34 min · recorded on Fathom
0.0out of 10
- Discovery8.2
- Offer fit5.6
- Objections5.9
- Next step4.1
27:41“I'll send you the details later.” No next step was agreed before the call ended.
Approve grade
Copilot draft · same day
Approve and sendNothing sends without you
WatchHawk · review
Handoff not accepted for 26 hours
Funding team · 3 linked eventsCoaching
Practice: “I need to think about it”
Round 2 of 3 · 8.1Call gradingPersonal coachingCloser CopilotWatchHawk monitoringAI Sales RepPayment plansFinance reviewCustomer reply timesLeaderboardSales posts in SlackRules and SOPs
Your best sales manager can't sit in on every call.
WatchHawk can, and it never gets tired of listening.
The platform
One place for the whole sales floor.
Six parts that share one picture of your team: every call, every payment, every follow-up, and every rule you sell by.
AI Sales Manager
Every recorded call is graded against your own scorecard, with the moments that earned the score. An owner approves each grade before a closer sees it.
Personal coaching
When a call falls short of your bar, the closer gets a practice session with an AI video coach built from that call. Practice scores flow back to the tracker.
Closer Copilot
A same-day follow-up is drafted after every graded call, in your tone and inside your rules. The closer approves it; nothing goes out on its own.
WatchHawk monitoring
Eyes on the process behind every sale: handoffs not accepted, next actions past due, cases gone quiet. Each flag cites its evidence and goes to a person for review.
AI Sales Rep
A video avatar of your sales leader on your website. It answers prospects' questions face to face, from your own playbook, at any hour.
And everything around it
The details that keep a floor honest.
Payments and plans
Deposits, payment plans and refunds on the order they belong to, not as new sales.
Finance review
Upload the processor's report and match it against what closers recorded.
Customer reply times
How long customers wait for a person to answer, with automated messages left out.
End-of-day reports
Each closer's day in one place: shows, closes, follow-ups and what's next.
Leaderboard and incentives
Friendly competition on numbers the whole team trusts.
Sales posts in Slack
Every close announced to the team as it happens.
Rules and SOPs
Your playbook published to the team, version by version, once an owner approves it.
Roles and access
Closers see their own work. Owners see everything, and can view the app as any closer.
Coaching
A coach that heard the call.
Generic training tells everyone the same thing. WatchHawk builds each closer's practice from the call they just had.
- The grade sets it off. A call below your bar becomes a coaching assignment, automatically.
- The call becomes the lesson. The moments that cost points turn into the practice scenario.
- Your leader, on video. An AI video coach in your sales leader's likeness runs the session, any time of day.
- Progress you can see. Practice is scored and lands next to the closer's real calls.
Practice session
“Okay, I'm the customer now. I need to think about it. What do you say?”
How it works
From recording to results, in four steps.
- 01
Connect your tools
HighLevel for appointments and conversations, Fathom for call recordings, Slack for the team. Nothing changes in how your closers work.
- 02
Teach it your playbook
Upload your SOPs and scorecard. Grading, coaching and follow-ups follow your rules, not generic sales advice.
- 03
AI proposes, owners decide
Every grade, flag and draft starts as a proposal. A person approves it before it counts, or before it reaches a customer.
- 04
Your floor gets better
Coaching where calls fall short, follow-ups sent on time, and numbers the whole team can see and trust.
AI proposes. People decide.
No grade, flag or message counts until an owner or closer approves it.
Your rules, not ours.
Scores, coaching and drafts come from your own SOPs and scorecard.
Evidence, not hunches.
Every grade and flag shows what it rests on. Missing data is never blamed on a person.
Questions
Good questions, straight answers.
Which tools does WatchHawk work with?
Today: HighLevel for appointments, contacts and conversations, Fathom for call recordings and transcripts, and Slack for team announcements. Tell us what your floor runs on when you book a demo.
Does the AI talk to my customers?
Only where you choose. Copilot follow-ups are drafts until a closer approves them. The AI Sales Rep talks to website visitors who start a conversation with it.
Who sees the call grades?
An owner reviews each AI grade first. Once approved, a closer sees their own grades and coaching. Owners see the whole team.
What is graded on a call?
Your own scorecard: the parts of the call you care about, weighted the way you weight them. Each score points to the moments in the call behind it.
How does the video coach work?
It's an AI video avatar in your sales leader's likeness and voice, used only with their permission. It runs practice conversations built from a closer's own call, and scores them.
Can I use WatchHawk today?
WatchHawk AI is in private rollout with a small number of sales teams. Book a demo and we'll show it to you and talk through your team.
Book a demo
See WatchHawk on your sales floor.
Tell us a little about your team. We'll reply by email to set up a time, and walk you through the platform with your process in mind.
- A walkthrough of every part of the platform
- How it would fit your CRM and call recorder
- No commitment